Undergrad research (Sonicator) Paper Example | Topics and Well Written Essays - 500 words

Student (Sonicator) - Research Paper Example The creation of methanol was done through the refining of wood. Methanol today is modernly blended from a nonstoichiometric blend of carbon monoxide, hydrogen and carbon dioxide over Cu/ZnO/AL203 impetuses. Methanol is a mechanical substance utilized as crude material in the assembling of solvents, for example, formaldehyde and delivering acids, for instance, acidic corrosive through hydroformylation. Combination of methanol is urgent because of wide utilization of methanol in enterprises. Sonicator (Ultrasonic) is one technique used to produce methanol (Eta, Valerie, 71). Ultrasonic is a wonder utilized in receptive concoction whereby ultrasound vitality of inexact 20 kHz is utilized to disturb the reactants. This technique is effective in light of the fact that essential temperature and vitality are created by ultrasonic machine. Methanol is a short chain liquor that is immiscible. The utilization of the sonicator or ultrasonic is to incorporate methanol in a response entitled as transesterification. Synergist utilitarian gathering in methanol is methoxide (CH3O-) which is shaped when methanol responds with a solid base or when metals like potassium respond with anhydrous methanol (Arutyunov, Vladimir, 95). Component of ultrasonic impact on esterification was represented tentatively utilizing bubble-dynamic model where ultrasound vitality and smaller scale rises in the reactor expanded the interface framed between the triglyceride and methanol emulsion, hence thought to be a physical response and not a substance response (Eta, Valerie, 103). There is by all accounts the best utilization of the sonicator and why it is essentially utilized for the creation of methanol. The utilization of Sonification is acceptable as it has prompted the creation of more methanol and carbon while utilizing less vitality. The utilization of Sonification makes it feasible for amalgamation of methanol by means of the utilization of carbon dioxide and hydrogen, which prompts the water-gas move arrangement and surface morphology impacts. Notwithstanding, on the grounds that the utilization of carbon dioxide and hydrogen is a two-way step,

Major Intended for The Future Essay Example for Free

Major Intended for The Future Essay The previous year and eartly long stretches of 2009 had placed the world in a sticky situation. The Financial downturn had been encountered everywhere throughout the world. America had seen this through the breakdown of land showcase which had messed bonds up. The bank and the legislature of America had been attempting to make fitting arrangements however shockingly it has been fruitless. Basically, heaps of organizations had been influenced. Disturbing news had been heard last September 14, 2008. Lehman Brothers had reported their chapter 11. As we as a whole know, the organization had existed in America for a long time. This is viewed as probably the greatest bank in the nation. How did these things occur? It is completely identified with the economy of the nation and this is the place my planned significant comes in. I picked Economics as my major to additionally comprehend why things like this occur. Being a business analyst had been a fantasy when I was in my ninth grade. I like to examine financial matters since this could assist me with find out about society, and it would likewise help in improving my investigation abilities for what's to come. For me, the financial matters controls society. At the point when the economy rises, the customers’ buying power likewise increments. Connected at the hip with this, when economy goes down, consumers’ buying power goes down too. This solitary shows that the economy directs what the general public can bear to lose. It turns into the focal point of the society’s buying power. Basically, to know society, one must see how the economy is. The investigation of financial aspects additionally improves one’s reasoning. The economy changes occasionally. Taking everything into account, the investigation of financial matters requires overwhelming examination. During these seasons of budgetary emergency, financial experts need to discover strategies on the best way to change society’s condition of play. As I’ve described for a little while prior, the land advertise is going down. The market analysts and government must discover various strategies to lessen the property issue. By being one of the financial experts, it would enormously give assistance in the public eye by making answers for the difficult that is being confronted. Through considering Economics, there are loads of alternatives for what's to come. It would extraordinarily give challenging task open doors for any individual who might consider it. An Economics graduate could get engaged with Investment of Assets, Marketing, Managing and Financing. As an end, by picking Economics as a significant it would assist me with getting society, upgrade my investigation aptitudes and give me great open doors for what's to come. I had chipped in a calamity exercise and I discovered it refreshingly fun. There were around twenty individuals who joined the occasion. I was given the character of a pregnant woman in a debacle. I filled the role where I should get in the rescue vehicle and the staff inside the emergency vehicle would approach me for data about how I was feeling. I told the staff that I am pregnant. They at that point asked to what extent was I pregnant. I answered around three years. The answer that I got from them was â€Å"That’s why you have to go to the clinic. The scene should be emotional however it ended up being an entertaining one. We continued giggling on the rescue vehicle. It had become an extremely magnificent encounter. This action had shown me how to confront catastrophe. It gave me bits of knowledge that an individual must try to avoid panicking and tell the individual helping you the things that had happened plainly. On the off chance that one frenzies, nothing can be understood. Nobody would have the option to help. This can likewise be applied to what's going on now. The legislature and the business analysts must remain quiet and thoroughly consider things before successfully take care of the issue of money related emergency.

Desertification And Deforestation Essays -- Environment Environmental

Desertification And Deforestation The Amazon Rainforest is presumably the most significant district that is undermined by deforestation. With more than 4,000,000 squared kilometers it is generally the size of the United States. The Amazon spreads across nine South American Countries and contains one-fifth of the Worlds new water and 33% of the known living species. The land is home to several indigenous gatherings and is considered by numerous individuals to be â€Å"the lungs of the planet†. The vast majority of the Amazon is as yet perfect, however the district is being annihilated at a disturbing rate. More than 8 million sections of land of the rainforest are lost each year. Between 1978 to 1996, 12.5 percent of the irreplacable rainforest was annihilated. Eighty-five percent of the trees that are being chopped down are old development. Old development backwoods are timberlands that give a urgent natural surroundings to untamed life, purify poisons out of the air and water, are the home to the social legacy of numerous indigenous gatherings and are the wellspring of numerous helpful plants. Just twenty-two percent of the world’s old development stays unblemished. In the United States, under four percent of its old development woods are as yet standing. Brazil contains 65 percent of the Amazon Basin. The deforestation rate in Brazil makes up 36.1 percent of the absolute biozone region lost every year. This is the most noteworthy on the planet. Indonesia is second with 8.7 percent. This is the explanation that Brazil is the focal point of generally political and social endeavors to perserve essential tropical and sub-tropical biozones. One of the primary driver of deforestation in the Amazon is the logging business which produces pressed wood and mahagony items like tissue, rayon, camera film and cigerette channels. E... ...P., eds. World Deforestation in the Twentieth Century. Duke University Press. Durham and London: 1988. Sponsel, Leslie E., Healdland, Thomas N., Bailey, Robert C. Tropical Deforestation: The Human Dimension. Colombia University Press. New York: 1996. http://africalibrary.org/env__reading#.html. â€Å"The Africa Library† Web article. http://africalibrary.org/env_reading2.html. â€Å"The Africa Library† (What is Desertification?† Internet Article. http://www.reast.demon.co.uk/ch954.htm#TARGET4. â€Å"Conservation: Territory ED 1995.† Internet Article. http://www.panda.org/assets/factsheets/general/57desert.html. â€Å"DESERTIFICATION.† Internet Article. http://grid2.cr.usgs.gov/des/uncedp1/html#j. â€Å"Part I† Internet Article. http://www.iisd.ca/linkages/sd/analya/sdvol10no4e.html. â€Å"Sustainable Developments Vol. 10 No. 4.† Internet Article.

Manning Enterprises A Spanish Company Finance Essay - Free Essay Example

Firm Manning Enterprises has several options how to avoids currency risk and to use financial derivative instruments in this subchapter it broken down in detail the example that belongs to the easiest and financial derivatives are currency forwards and currency futures. Currency derivatives where just one currency futures and currency forwards imagine subgroup, where the underlying asset of this type is the exchange rate. Alternatively it can be said that there is a defines category of financial derivatives exchange risk. Under this group also include currency swap and currency options. In the following subsections the different types of currency derivatives will be described in detail. Currency Futures Is fixed term contract traded on the exchange. Each exchange has for futures trading their own terms and conditions. This is actually standardized forward which binds both parties to meet the terms of this contract arising from a certain date in the future. Currency futures can be defined as ,, futures exchange a fixed amount of cash in one currency for a fixed amount of cash in another currency.,, among items listed in currency futures contract include the following: Definition of underlying assets for exchange foreign currency futures Types of futures Commercial quantity of foreign currency per one lot Term of settlement and the month in which the settlement will take place Price calculation futures Minimum and maximum allowable amount of price movement ( tick size, tick value -the absolute value of the contract) The time of the contract can be traded Futures can be divided into interest rate, equity, commodity, currency, credit, interest rate futures and futures on debt securities. Entities currency futures Currency futures upon between entities through the exchange including the following: First buyer long position. Entry through the position through the purchase contract the buyer has an obligation to live up to a predetermined date in the future obligation created by the futures exchange (e.g. buyer buys one futures contract the purchase price of the futures at one USD 0.7639 USD/EUR and is obliged to buy at maturity 400,000 USD for the agreed exchange rate). Second seller short position. Entry into the position by selling the contract, the seller is obliged to meet a predetermined date in the future obligation created by the futures exchange (e.g. selling on the stock market sell one futures contract to buy futures at a price of USD 0.7639 USD/EUR and is obliged to sell at maturity 400,000 USD for the fixed rate) Currency Forward Forward fixed term contract is not standardized as futures and traded on the over the counter OTC. Forward is used to exchange a fixed amount of cash in one currency for a fixed amount of cash in another currency at a certain date in the future. The agreed exchange rate is referred to as the forward exchange rate. Forwards do standardized period therefore they must be differentiation from spot transactions. due to technical problems with the spot transactions can sometimes settle in identical day in what was to negotiate transactions on the spot market. Forwards have time settlement known in advance and this time is longer than on the spot market. Entities currency forward Forward exchange contracts entered into between two entities one takes a short position sale contract and counterparty position for a long time purchase contract. Financial institutions are selling on the contrary, the buyers are importers or exporters. It is essential that both parties agree on the parameters of the forward between them. The resulting form is tailored to specific needs (even though there are some habits that when dealing with compliance forwards). So forward becomes very unattractive to other investors causing the forwards are not as liquid as futures contracts. Also forward cancellation must be preceded by the mutual agreement of both parties. Both sides are due to the fact that forwards are not traded on the stock market at risk counterparty that satisfies the conditions arising from the contract credit risk. This risk increases if the spot price at maturity contract prices significantly deviated from the forward. While this means for one of the participating significant profit but for the other significant loss. Currency futures, spot and forward market Chart 1. Interest rates futures 27/04/2011 ÂÂ   open sold change high low Est. vol open int $ Euro June 1.4629 1.4721 0.0107 1.4763 1.4614 291.326 245.342 $ Euro September 1.4598 1.4677 0.0105 1.4716 1.4571 720 3.197 Chart 2. Dollar spot forward against the dollar 27/04/2011 ÂÂ   Closing Mid point Change on day bid/offer spread days mid High/ Low one month rate/ % PA Three month Rate / % PA One year Rate /%PA J.P. Morgan Index ÂÂ   Euro 1.4642 0.0016 640-644 1.4713/1.4630 1.4629/1.1 1.4605/1.0 1.4461/1.3 132.2 Chart 3. Euro spot forward against the euro 27/04/2011 ÂÂ   Closing Mid point change on day bid/offer spread days mid High/ low one month Rate/ % PA Three month Rate / % PA One Year Rate / % PA ÂÂ   USD 1.4642 0.0016 640-644 1.4713/1.4630 1.4629/1.1 1.4605/1.0 1.4461/1.3 Explanatory*: Bid the price at which someone is willing to buy Offer the price at which someone is willing to sell Forward rate is the price at which currency can be bought and sold today for delivery at some date in the future Closing point the mid point between the bid and the offer Bid offer spread shows the last three decimal points of the bid rate and offer rate One month rate the price at which the currency can be bought and sold today for delivery in one month Three month rate the price at which the currency can be bought and sold today for delivery in three months 12 month rate the price at which the currency can be bought and sold today for delivery in one year *All information from part of explanatory been used by International Finance seminar one by Karen McGrath Critically appraise the use of forward contracts and currency futures to hedge exchange rate risk. Exchange rate risk The essence of the exchange rate risk involves changing exchange rates. When changes in exchange rates arising in each accounting entity that values its obligation or its assets in foreign currency exchange differences. Exchange differences are reflected in profit entity and therefore affect the costs of revenues. Disadvantages of currency futures and forward contract : Standardization of contracts Although standardization ensures relatively good liquidity on the other hand investors buy a well defined product which does not always match their requirements. Whether it is the maturity date or the size of the contract the parties must decide whether it would not be more advantageous contract tailored to all their needs. Absence futures for all currency pairs On closer acquaintance with any derivative exchange we find that there currency futures in large numbers only on the most important currencies of the world e.g. USD, EUR, JPY. The currencies of countries with a problematic economic situation, poor monetary policy and low involvement in the international trade currency futures will look very bad. This is due to low liquidity because other market players do not use those currencies in such a large scale as the currency stronger economies. Margin With margins during the period of futures trading each day may be requirement to replenish the margin account. This is for an entity whose futures rate does not develop the expected direction means that it is forced to provide additional recourses and can be a threat to its economic stability. Otherwise ( when the body can drain available funds on margin account) entity at risk when interest rates dropped since the futures contract was negotiated. Theory of the exchange rate Means of expressing the value of their national currency in terms of other national currencies. The exchange rate is divided into nominal and real ( expresses the real purchasing power of the currency). The real exchange rate is the value depended nominal exchange rate and price level as for example rate of growth in average economic. Completion unique prices says that the nominal exchange rate of the sets based on the ratio of prices of individual goods. Absolute version of the PPP theory Sets the nominal exchange rate as the ratio of price levels in observed economies Relative version of the PPP theory Works with the change of the nominal exchange rate in relation to changes in the price levels Obstacles to the functioning theory PPP Transaction costs International capital flows Fiscal policy Monetary policy The presence of tradable goods Barriers to international trade Determination of the exchange rate according to the theory of interest rate parity. Interest parity will occur when deposits denominated in any currency when converted to have a single menu same expected rate of return. Expected rate of return is : Domestic interest rates Foreign interest rates Expected changes in the nominal exchange rate Covered versus uncovered interest parity Domestic investor when considering investment abroad makes expectations about future exchange rate, for which the investment return transferred back to the domestic currency if which the investment return transferred back to the domestic currency. If uncovered interest parity then the investor expects future course only If the covered interest rate parity, then the investor has a pre agreed future course https://markets.ft.com/ft/markets/researchArchive.asp?report=CFUT https://markets.ft.com/ft/markets/researchArchive.asp?report=PSPHYPERLINK https://markets.ft.com/ft/markets/researchArchive.asp?report=PSPcat=CUHYPERLINK https://markets.ft.com/ft/markets/researchArchive.asp?report=PSPcat=CUcat=CU

The Legality And Morality Of Abortion - 1103 Words

The legality and morality of abortion is a huge topic in today’s society. Are there ever times when it is justified? Who has a say in the matter of whether or not it is justified? How does one know how to justify abortion? â€Å"Given a particular pregnancy, who should decide whether or not it ought to be terminated?† (Jaggar, 218) People argue over whether or not the unborn child has the right to life or does the woman have the right to her own body. Other party’s possibly involved are the state, medical practitioners performing the abortion, and, of course, the father. There are clearly several parties that have a stake in being involved in the decision. In this paper I will be analyzing an article written by one woman that believes that there do exist conditions under which the termination of a pregnancy could be justified. Furthermore she believes that the right to that decision-making belongs to the woman bearing the unborn child. In her article she choses not to include utilitarian arguments for two reasons, first because, according to her, most of them support her argument. Her second reason was that the main opposing utilitarian argument would likely result in the involuntary termination of pregnancies by the state for reasons of population control in todays society. Not only are there many people that might have a say in whether or not an abortion should be performed but also there are many circumstances that could have an impact upon the morality of andShow MoreRelated The Battle Between Legality and Morality: An Abortion Dilemma 2397 Words   |  10 PagesAbortion is inherently immoral because life begins at conception and therefore abortion is murder and infringes on ones unalienable rights to Life, Liberty, and the pursuit of Happiness stated in the Declaration of Independence. Abortion also takes a physical and emotional toll on both the fetus and mother and therefore the sanctity of life must be protected. Although pro-life advocates argue the moral side of abortion— the killing of the innocent is immoral, pro-choice advocates argue the legalRead MoreMorality Is A Big Theme Throughout The Book Les Miserables1855 Words   |  8 PagesC project Legality versus morality was a big theme throughout the book Les Miserables. Two of the main main characters, Javert and Jean Valjean conflict on that issue many times. Jean Valjean is a man of his morals rather than the law, whereas Javert is strictly about the law, and nothing else. Both of these characters face many legal and moral issues throughout the book. Jean Valjean looks into his morals when he is faced with a dilemma. The first time that this becomes apparent is the beginningRead MoreEthics And Abortion : Abortion Essay1724 Words   |  7 PagesEthics And Abortion According to the authors of a medical dictionary called; the free dictionary, online version, â€Å"abortion is defined as the termination of pregnancy before the fetus is viable.† Viability for a fetus is usually greater than 500 grams, or prior to 20 weeks gestation as noted by those same authors. An abortion may be spontaneous, commonly referred to as a miscarriage, or induced which describes the deliberate interruption of a pregnancy. Those authors assert that it is the viabilityRead MoreMy Lady Parts My Jurisdiction1220 Words   |  5 PagesAdrian Lewis Mrs. Chaney English I 2/10/17 My Lady Parts—My Jurisdiction No woman, ever, woke up and thought, all my friends have had an abortion, I need to get pregnant so I can have one, too. If a woman has an unwanted pregnancy, something has failed her, badly. It might be rape [or incest], it might be a broken condom, it might be bad information on what prevents pregnancy. Or maybe the story about how she had too much to drink and instead of waking up to a hangover, like ever male in historyRead MoreAbortion (Marry Anne Warren â€Å"on the Moral and Legal Status of Abortion, † and â€Å"Utilitarianism.†)1611 Words   |  7 PagesAbortion is the process by which an embryo or fetus is removed from the uterus, resulting in the termination of a pregnancy. Natural or non induced abortions are commonly known as miscarriages. Abortion has had a long and passionate history. It has been induced through various methods ranging from, herbal medicines, and the use of sharpened tools, physical trauma, and other traditional methods. The different le gal and cultural views on abortion differ around the world, and in many regions of theRead MoreThe Situation And Discourse Of The Ottoman Empire1712 Words   |  7 Pageswas also a determining factor that led to the encouragement of woman to procreate and resulted in damnation of the practice of abortion. After the Russo-Ottoman War of 1877-78 there was widespread fear throughout the empire of a supposed decline in the Muslim population, and in 1890 Abdulhamid II instructed his officials to release a treatise that addressed the abortion issue and described it as being a hazard to Islamic and Ottoman society as a whole (Demirci 2008). The Muslim population was especiallyRead MoreThe Legal Battle Between Pro Choice Activists And Pro Life Supporters Essay1354 Words   |  6 PagesThis fight has snowballed from a discussion about the morality of abortion to an argument that the whole of women haven’t a right to reproductive/ gynecological care at all. Now we stand here, around 50 decades later, with several laws, polices, and judges that seek to curtail a women’s options for reproductive health. Current Research The Post Roe V. Wade Era In 1973, the United States Supreme Court voted to uphold the legality of abortion. In the period immediately after the decision, small stepsRead MoreThe Debate Over The Abortion Debate1097 Words   |  5 PagesIt is no surprise that the abortion debate has once again have brought into the mainstream focus this year. Yet, this time around the age old debate is now attacking organizations that offer such procedures, vilifying the entire organization for only one service it offers. This vilification has continuously gained momentum for ages, but it was the attack upon Planned Parenthood earlier this year that has brought the debate to head once again. Recently Pro-Life groups took up arms to destroy the organizationRead MoreAbortion : The Moral And Legal Status Of Abortion869 Words   |  4 Pagespercent of all U.S. pregnancies (excluding miscarriages) end in abortion (AGI). Referring to a provided data, a controversial debate regarding a morality and legality of abortion has been ra ised among society. The different perceptions towards abortion have been expressed by two groups, such as: pro-choice and pro-life. The abortion’s opponents believes that unborn babies are humans from the moment of conception and, therefore, abortion is immoral and effectively killing innocent human beings. TheRead MoreThe Coats And Houses The Mother s Womb1543 Words   |  7 Pagesany all actions that pertain to her property and all of its intrinsic value. To this, she makes the case that a woman’s womb is her property and that the fetus is merely intruding upon her property – giving her the right to expel the fetus through abortion. In the third scenario she presents the â€Å"Famous Violinist† thought experiment. Here Thompson poses the question of when a person is subjugated against their will in order to prolong someone else’s life, is it not permissible to end this person life

Analysis Of The Movie Inside Out - 2007 Words

Sadness, Joy, Fear, Disgust and Anger. Five emotions felt by human beings on a regular basis. These five emotions are personified as characters in the movie â€Å"Inside Out†. The movie Inside Out is about an 11-year-old girl named Riley who is living a happy life until she moves with her family to San Francisco (Rivera, Docter, del Carmen, 2015). Cognitive, social and linguistic development are all essential parts that contribute to the development of a growing child, such as Riley. The movie displays these types of development in terms of memories, emotions, attention, humor and many other aspects. The purpose of this paper will be to explain why the movie Inside Out (2015) is appropriate for children ages 6 to 12 years of age in terms of their cognitive, social and linguistic development. Cognitive Development Cognitive development focuses on the development of a child in terms of their ability to think and reason, or the construction of their thought processes. Memory is a main concept that plays a crucial role in cognitive development. Memories form the basis of an individual, help to guide one’s thoughts and decisions and influence an individual’s emotional reactions (Bauer Pathman, 2008). The core memories in the movie are a prominent theme in which are central to Riley’s development. Riley’s personality is made up of all the core memories that she had experienced over her childhood. When Riley’s world began to crumble around her because of her family moving, herShow MoreRelatedAnalysis Of The Movie Inside Out 1454 Words   |  6 Pages Inside Out is a Disney-Pixar film in which a girl, Riley Anderson has her entire world flipped upside down when her father’s job forces them to relocate from Minnesota to San Francisco. Disney worked with sci entists to make this as realistic as possible, it is still readerly. There is no room for interpretation of the movie, even if someone noticed something new about it each time they watched, it would still be the same. Regardless of it’s readerly nature, I enjoyed this movie more compared toRead MoreMovie Analysis : Inside Out 972 Words   |  4 Pages Emotional Congruence in Inside Out Oftentimes, films intended for children are able to target a secondary audience: children’s parents. Children’s films frequently contain themes and concepts that children themselves cannot fully grasp. Disney Pixar’s 2015 film, Inside Out, is no different. Inside Out serves as an impressively accurate psychological representation of emotions in the preadolescent brain. In creating the film, writer and director Pete Docter consulted Dr. Paul Ekman, a psychologicalRead MoreAnalysis Of The Movie Inside Out 1318 Words   |  6 Pages Inside Out is the story of a young girl, Riley, who is forced to work through her emotions when she leaves her old life in Minnesota for a new start in San Francisco. Riley s Emotions are portrayed as little people inside her head and there are five of them: Joy, Sadness, Anger, Fear, and Disgust. Three theories that have been discussed in class and that are present in the movie Inside Out are the Memory Consolidation theory, Wish-Fulfillment theory, and the Creativity theory. Another theory,Read MoreMovie Analysis : Inside Out1585 Words   |  7 PagesPictures’ movie Inside Out, took a unique look at its protagonist Riley, her emotions, personality, and memories. One of five emotions, Joy, so aptly stated â€Å"Do you ever look at someone and wonder, What is going on inside their head? Well, I know. Well, um, I know Riley s head.† After viewing Inside Out, a person feels like they understand pruning felt by Riley in an accurate way. It’s clear there is more t o her personality than what is on the outside. The external conflict of the movie is relativelyRead MoreAnalysis Of The Movie Inside Out 860 Words   |  4 Pages Inside Out I always look forward to the summer blockbuster films, especially the films that have a deeper message behind their storyline. This summer, the film Inside Out was one of those films that had an innovative and imaginative way of giving its audience a chance for self-discovery and reflection. Pixar does an exceptional job incorporating psychology in the film Inside Out because it brings five major emotions to life, explains how core memories define a person, and helps us understand howRead MoreAnalysis Of The Movie Inside Out 865 Words   |  4 PagesInside Out is the story of a young girl who is forced to leave her old life in Minnesota behind and to start a new life in San Fransisco all while fighting through her emotions of this big life changing event. Three theories that we have discussed in class that are present in the movie Inside Out are the Memory Consolidation theory, Wish-Fulfillment theory, and the Creativity theory. Another theory not talked about in class but presen t in the movie is the Cognitive Appraisal theory. Memory ConsolationRead MoreAnalysis Of The Movie Bellevue Inside Out Essay985 Words   |  4 PagesI. Introduction Bellevue Inside Out is a documentary filmed at the public psychiatric ward in New York. There are several different individuals who are patients admitted either through their own will or against their will. Cases range from a man who was studying psychology in graduate school to substance abuse problems, to a woman struggling with chronic schizophrenia. Every case is different, but they are all treated with medication; sometimes over-medication. Treatment options do not include long-termRead MoreEmotions From Inside Out : Movie Analysis944 Words   |  4 Pages Emotions From Inside Out How are the characters Joy, Sadness, Fear, Disgust and Anger’s namesake personalities in the movie â€Å"Inside Out,† similar to our emotions in real life? Are there any differences between the textbook’s description of emotions versus the film’s? How or how aren’t they? How do the emotions discussed in the film fit into my own life? The movie, â€Å"Inside Out,† uses five of the six basic emotions listed in our textbook. (Feist, 2015, p. 419) The emotions are portrayed as charactersRead MoreAnalysis Of Inside Out1238 Words   |  5 PagesAbstract This paper explores the development of Riley Andersen, the 11-year old protagonist in the Walt Disney Studios film Inside Out. When Riley is forced to move to San Francisco with her family, viewers witness her struggle to work though her developmental tasks and her psychosocial crisis. Although she had once been successful in her stages of development, her transition to a new home and a new school negatively impacts her emotions and causes a regression in her developmental tasks. WithRead More Analysis of Sherman Alexies The Lone Ranger and Tonto Fistfight in Heaven and Smoke Signals582 Words   |  3 PagesAnalysis of Sherman Alexies The Lone Ranger and Tonto Fistfight in Heaven and Smoke Signals   Ã‚  Ã‚  Ã‚  Ã‚  Sherman Alexie based on some short stories included in his book, The Lone Ranger and Tonto Fistfight in Heaven, wrote the screenplay for the movie Smoke Signals. Both the movie and the book portray problems that Indians had to deal with, and how they dealt with it. The book is far more complex than the movie, showing a wider variation of characters facing different situations.   Ã‚  Ã‚  Ã‚  Ã‚  In

Bmw Films free essay sample

Where the BMW films a good idea? How successful was the campaign? In my opinion, the BMW films where a great idea at that specific moment in time. The company had no new product launches to promote. Furthermore, budget was available in order to â€Å"experiment† new ideas and innovative advertising and promotion actions. With this pure branding exercise BMW had little to lose (mainly money) and a huge deal to win. The campaign proved to be an incredibly successful one. In order to measure and justify this effectiveness I have chosen to highlight the following reasons: †¢Number of people who watched the BMW films: The films reached a great amount of people (aprox. 9 million viewers) in the early stages of the campaign. Furthermore, BMW had managed to capture the audience they were targeting †¢Feedback from the viewers: The positive feedback received proved to the marketing team that the campaign had been a success. Comments showed enthusiasm and in some cases even led to action. Feedback from the media: BMW achieved to generate the sufficient interest in order to receive praises from media publications that gave the initiative a â€Å"Hollywood movie† status. †¢Press activity: The marketing team was overwhelmed when they saw that the press activity was 10 times higher than expected. †¢Viral Campaign: One of the most unexpected achievements of the campaign was to produce a massive chain reaction amongst the viewers. 94% of viewers recommended the films to others. †¢Increase in sales: After the BMW films campaign, sales in 2001 increased almost 12% from the previous year. In this year BMW surpassed the 200,000 sold units barrier for the first time in North America. What was the motivation behind the idea? Given the opportunity to do pure branding the marketing team aimed at achieving through non-traditional promotion a memorable campaign that would remain in people’s minds for years to come. The motivation behind the campaign was to â€Å"refresh† the BMW brand by attracting the interest of a younger demographic segment and leave behind the traditionally yuppie customers related to the brand in previous years. The fact that the campaign was distributed through the Internet shows the commitment of the company to attract these younger customers. The key concepts that the campaign was trying to communicate were the excitement of driving, the performance of the BMW cars and the excitement related in driving the â€Å"Ultimate Driving Machine†. A key issue for the marketing team was also to explore new possibilities in terms of promotion and to achieve the highest impact possible amongst the target audience. The first mover advantage had been at the core of BMW’s campaigns and the BMW films were to be no exception to that rule. Who was the target market? What was the typical North American BMW customer? Is it the same as its competitor’s typical client? The â€Å"typical† BMW customer was about 46 years old with an average income of $150,000, well educate, married and with no children. Most importantly, 85% of BMW’s potential buyers were on the Internet before buying a BMW. Their customers saw driving as a pleasure and tended to be leaders. They enjoyed being in control. The competition was targeting different types of clients. The Japanese manufacturers such as Honda, Toyota and Nissan for example, were mainly targeting lower income level customers. As for the higher end brands such as Mercedes, Porsche and Jaguar they were targeting older customers with higher income level more focused on luxury and comfort. How healthy is the brand in the US compared to previous years? What are the weaknesses? At this point in time the BMW brand was healthier than ever before in the US market. In this period, out of the people that intended to buy a luxury brand, 16% said they would buy a BMW against 11% that intended to buy a Mercedes. This represented a significant turning point in BMW’s operations in the US. The strongest weakness I perceive in the BMW brand is the fact that it relates to people who are passionate about driving and look for the excitement of being in control of a car. Furthermore, I believe it is people who tend to be willing to maximize the cars attributes in order to experiment the whole experience the car can provide. In this sense, the brand is perishable, as customers tend to look for other attributes such as comfort; reliability and prestige tend to focus on other brands such as Mercedes or Jaguar. What should McDowell do? Which option is the correct one? In the short term I would recommend McDowell to produce a few more short films in order to take advantage of the momentum created by the previous films. However, this strategy would not be sustainable in the long term as the competition would start copying this format and the effectiveness of the campaign would be diluted. What I would suggest in the long term would be to organize events in the major US cities that would reinforce the BMW Films concept but more personalized towards the customers. The idea behind this would be to create a lasting bond between both parties. In order to achieve a good segmentation of customers to attend these special events I would use the www. bmwfils. com web page to select (through the previously provided information by the customers) the ones that perfectly fit the brands criteria and the ones that have the most potential of becoming BMW customers. Assuming that BMW in the short term will have new products to launch and that the advertising budget will still be low in comparison with competitors, I believe that these events would be a perfect follow up to the BMW films campaign and that expectation would be created amongst the specialized media. Furthermore, not only would BMW be innovating in non-traditional advertising and promotion formats but they would also have the capability of specifically targeting potential customers. In this way BMW would continue to expand on the BMW Films idea but in this case the customers will perceive that they are the ones at the wheels of the â€Å"ultimate Driving Machine†.